Why Are Squishmallows So Expensive? (8 Reasons Why)

I have a toddler in my house and he loves to cuddle every time. So, I bought him a Squishmallow and it has become his favorite. The Squishmallow cost me around $51.99. But, why are Squishmallows so expensive? I researched the reason and found out that these are some rare and unique collectibles and their high demand makes them so pricey. Especially, Jack the Black Cat, Purple Owl, and Santino are some rarest and priciest Squishmallows ever. 

However, I can’t deny that nothing can compete with Squishmallows when I think about cuddly soft toys. These soft toys have been loved both by kids and adults since 2017. Another reason for their high price is that the advertising strategy and special editions always hold the individuality of Sqishmallows. Therefore, admirers never hesitate to spend on these toys on popular websites such as eBay, Mercari, etc. 

Squishmallows are expensive due to their high-quality materials, intricate designs, licensing fees, and high demand. The super-soft, cuddly fabric and licensed characters make them collectible and popular among fans, driving up their price.

Squishmallows are pricey because children, teens, and adults all like them. The uniqueness and comfort it may offer individuals make the collectability factor quite extreme. Due to their unavailability, Squishmallows characters are in high demand. Squishmallows have increased in price as a result of the widespread fanbase it has generated.

Reasons Why Squishmallows Are So Expensive   

Here are the main reasons that make the Squishmallows so expensive:

Squishmallows Are Very Popular

The Squishmallows were initially produced in 2017, but their popularity skyrocketed after the outbreak as people sought solace.

Additionally, the Squishmallows’ fame increases their demand because everyone on social media wants to own one of these cuddly plush toys.

Despite this, demand for these incredibly plush toys did not decline, forcing the creators of Squishmallows to create new characters to maintain consumer interest.

As a result, the market price did not decrease and remained high.

Squishmallows Characters Are Rare

Some of the characters have been hard to come by because Squishmallows only has 1,000 characters and must satisfy millions of admirers.

Naturally, the sudden surge in Squishmallows’ popularity makes it challenging to locate a certain character because the buyer’s rivalry has intensified.

In general, you won’t be able to find your preferred Squishmallows in every store because demand has outpaced supply, which raises the price of the product.

Squishmallows Are Collector’s Item

The Squishmallows’ great design, abundance of cuteness, culturally distinctive names, and intricate backstories drive them to become very collectible.

Additionally, according to experts, Squishmallows will keep their worth over the long term, making them more appealing to toy collectors, even if just for a short while.

These elements will undoubtedly have a substantial impact on the high market price of Squishmallows.

Squishmallows Are Made from Quality Materials

The plush toy is called Squishmallows because it is composed of incredibly soft polyester fiber, which makes it as squishy as marshmallows.

Therefore, the substance is to blame for the popularity of Squishmallows; its creation and soft materials provide considerable warmth and comfort in uncertain times.

Naturally, the producer warrants that neither the outer layer nor the materials used in plush toys included any dangerous substances.

Because they are treated carefully and given attractive materials, people can’t help but keep asking for more Squishmallows, which raises their cost.

Squishmallows Have Limited Characters

Since Kellytoys publishes its products selectively, one of the reasons Squishmallows are so expensive is that many fans are anxious to get their hands on the Squishmallows they want.

Consequently, it has developed several supply strategies to raise consumer wants and make items more challenging to get.

They also frequently use restricted run duration as one of their techniques. Because of this, certain items, even those that are less distinctive, are only accessible for a short period.

Due to the company’s restricted production of Squishmallows for a limited period, there have often been few supplies. They become scarce and pricey as a result.

How Expensive Are Squishmallows?

Well, the price of Squishmallows depends on their sizes. If you go for the smaller ones, the price starts from $2.99. However, the bigger Squishmallows are more expensive and the price can start from $59.99. 

Below I am sharing some most expensive Squishmallows so that you can get an idea about how expensive they can be.

Jack The Black Cat (Estimated Value: $2,000)

It is one of the most expensive and rarest Squishmallows that has white closed eyes, white whiskers, and a cute pink smile. The specialty of this Squishmallow is that it has an ear tag with 500 written on it in gold color to mark the occasion. He is a symbol of calmness, yet powerful and helpful. 

Santino (Estimated Value: $1,100 to $1,500)

Santino the Platypus has black eyes, a white belly, and dark brown beaks. It is one of the highest-selling Squishmallows even if it is one of the most expensive ones. His story tells us that he can make delicious blueberry pancakes. He loves to play soccer and goalkeeping.

Blossom (Estimated Value: $800+)

The little wooden rainbow in her hand makes Blossom the Sheep even cuter. This is a limited-edition soft toy developed in 2018. Blossom is 8.5 inches tall, but her height can go up to 16 inches.  

Maria (Estimated Value: $800)

Maria is a cute baby lamb Squishmallow. She has dark eyes and a mouth. Her nose is like a heart in pink color. If you read her story you will see that she is too passionate about horseriding and horchata. She is extremely pleasant and loyal as well. 

Avery (Estimated Value: $550)

Avery is a duck Squishmallow. He has a green head, black eyes, a tan stomach, and a yellow beak. You can have this Squishmallow in 6 multiple sizes. He is a rugby player and wants to be a rugby coach. 

Why are Squishmallows so popular?

The adorable plush toy may promote camaraderie among fans, content creators, and collectors. While some may consider Squishmallows’ sudden popularity to be silly, obnoxious, obsessive, or meaningless, the collection of cuddly toys undoubtedly has a wide range of positive effects.

Collectors complain that it’s hard to find Squishmallows as a result of the toys’ rising popularity. It is said that the corporation had to increase output since demand had surpassed supply.

How do you know if a Squishmallow is rare?

Each rare Squishmallow has a limit of 75,000 pieces available globally and is identified by a silver tag. Each Ultra Rare Squishmallow has a maximum of 50,000 units available worldwide and is identified by a golden tag.

What is the hardest Squishmallow to find?

Jack the Black Cat is perhaps the world’s rarest Squishmallow. Jack was a Squishmallow from the Select Series, of which there weren’t many made. Jack is very special since he is also the 500th Squishmallows character to be created.

Squishmallows have become quite popular. Each of the more than 1,000 Squishmallow characters has a unique name, personality, and plot. Children adore the cozy, cuddly feel of the charming plush animals, but adults are uncomfortable with memories of the late 1990s Beanie Baby frenzy.

Some Squishmallows are rarer and more prized than others, like Beanie Babies. The appeal may stem from the fact that they are particularly adorable, are part of a special set, or are a rare find. Whatever the cause, expensive Squishmallows can be found in limited quantities.

Frequently Asked Question

Q1. What is the most expensive Squishmallow?

A shocking $2999 was paid for the Squishmallow known as Fania the Purple Owl at auction, making her the most expensive Squishmallow ever sold.

She now holds the record for the highest price paid for a Squishmallow. Reading fairy tales about aristocracy makes Fania happy, and occasionally she imagines herself in the part of the princess who saves the day.

Q2. What are Squishmallows filled with?

Polyester fiber fills the silky spandex shell of squishy marshmallows. They are produced in China, as Squishmallows noted on their Twitter account.

Originally offered in four sizes, Squishmallows are now available in 12 various variations, ranging from a clip-on size of 3.5 inches to a massive 24 inches.

Q3. Why did Squishmallows get expensive?

Squishmallows are being resold on websites like Mercari for hundreds of dollars. The uniqueness of Squishmallows contributes to collectability and success.

According to rumors, the corporation is raising output to meet demand. Some Squishmallow characters have been created less often than others since there are so many of them. Promotional plushies and limited editions are two factors in exclusivity.

Q4. What is the rarest Squishmallow in the World in 2022?

These are the top 8 most expensive Squishmallows available. Chanel, Lucille, Phillippe, Avery, Mariah, Blossom, Santino, and Jack the Black Cat are among the cast members.